Seventieth anniversary, a new logistics centre, numerous new colleagues, a new subsidiary: There are many reasons for Costenoble this year to open a new chapter in the company’s history. Visually, these changes are reflected in a new logo.
It visibly symbolises the enormous changes which have already taken place within the steadily growing family business as well as the steps that lie ahead. The direction of this steps will not change significantly, but the pace of development certainly will. The challenges of the times are bringing major tasks, especially for medium-sized companies, and Costenoble is well positioned to cope with them.
The Big C Remains, but the Perspectives Have Changed
The new logo combines a fresh new Costenoble blue with clear structures resulting in a stylish, modern appearance with rough edges. It is a graphic realisation of the company’s values. The corners of the new logo resemble arrows pointing in different directions and symbolising the flexibility and agility of the company. In line with the company’s own demand to bring products and services to the customer quickly and easily through flat, medium-sized company structures.
At the centre of the new logo remains the distinctive ‘C’, which represents the core philosophy of the company: The continuous development of the company structures while preserving the values of a family-run and regionally rooted business.
Tradition Meets Modernity
The corporate colour blue has remained. It is joined by new and fresh colours such as yellow and turquoise, which in combination with the blue create a modern, varied and yet recognisable appearance. They will be used for labelling individual product groups and for accentuating product labels.
The interplay of a classically elegant logo and modern, cutting-edge shapes and colours reflects Costenoble’s corporate mission: We combine quality and decades of expertise with future-oriented thinking and acting in order to remain a proven and competent partner for our customers.
Implementation of the New Logo
Just as the transition to a new era in the company’s history does not happen overnight, the introduction of the new logo will also be implemented in a gradual process. The logo will be introduced in all communication media over the course of the fourth quarter of 2024. By the end of the year, the ‘C’ in the new diamond shape will have replaced the old logo everywhere.